Business

Business data decays at the rate of 30% a year so its essential you keep on top of your information goldmine. Marketing Guru can help you update your postal information and contact names as well as enhance your customer database with additional contact names, business activity descriptions, number of employees, turnover and premise types.

What does data cleansing and enhancement involve?

Formatting your database - the company name is in the company name field, town is in the town field and so on. We will sort your data so that it’s presentable and contact information is not lost.

Case normalisation – names and addresses have upper/lower case in the correct places. For example, BBC is spelt in upper case.

PAF validation – accurately matching your database against the Royal Mail Post Office Address file ensures postcodes and addresses are kept up to date.

Company verification – even if an address is validated it doesn’t mean the company is still trading. We will accurately match and validate your company records against trusted directory sources of over 2 million businesses, specialist public sector databases where necessary as well as Companies House which incorporates every limited company in the UK.

Data enhancement – an up to date database is made manageable if you can select by criteria like number of employees, business activity / SIC Code or turnover. Marketing Guru can also enhance your database with information such as up to date telephone numbers, fax numbers, additional decision maker contact names, web URLs and email addresses.

Benefits of using Marketing Guru for your business data processing:

• we select the best databases to refer to
• we provide a cost effective service
• we will provide you with samples of data cleansing and enhancement on your data free of charge
• we will refine our matching process according to the state of your database
• we will provide match grades to help you select the right level of matching
• we will complete your data processing on time

Consumer

Marketing Guru Ltd provides you with access to the latest consumer suppression files, the Electoral Roll, transactional files, credit history databases, BT Osis and databases where consumers have responded positively to a survey or marketing campaign. For both business and consumer databases, we utilise the most appropriate data sources in the best way to ensure your database is kept current, free of suppressions and enhanced with the right information.

Our suppression services will enable you to avoid mailing people that have died, moved address, those that have requested no contact by mail or phone and people that represent a credit risk.

Some features of our data cleansing and enhancement include:

Formatting your database - the company name is in the company name field, town is in the town field and so on.

Case normalisation – names and addresses have upper/lower case in the correct places.

PAF validation – accurately matching your database against the Royal Mail Post Office Address file ensures postcodes and addresses are kept up to date.

Suppression screening – Marketing Guru will match your file against a variety of suppression files including National Change of Address, Gone Away suppression files, Bereavement and Mortality databases as well as the Mailing Preference Service.

Telephone number appending – utilising the BT OSIS file to update or append telephone numbers to your database

Lifestyle indicators – classification systems appended to your database will help you target your customers and prospects according to their profiled income, age, wealth, house ownership, family status, life stage status or even their interests and buying habits.

Benefits of using Marketing Guru for your consumer data processing:

• we select the best databases to refer to
• we provide a cost effective service
• we will provide you with free data audit
• we will refine our matching process according to the state of your database
• we will complete your data processing on time
  

Suppression Files

Royal Mail Post Office Address File (PAF)
National Change of Address File (NCOA)
Bereavement Register
Mortascreen
Universal Suppression Service
Goneaway Suppression
National Suppression File
BT Osis
The Telephone Preference Service (TPS)
The Fax Preference Service (FPS)